The idea of “exceeding client’s expectations” would probably not have been a documented objective when Bob Ashton commenced business in 1951, but that is exactly what he achieved.
Bob was from the old school. He was hard working, honest and reliable. He treated everyone with respect and never made an enemy. His clients knew his promises would always be honoured, as he was a man of his word. It is little wonder his business was successful and grew rapidly, with Ashtons Transport, as it was called, quickly becoming a household name on the Gold Coast.
Reg Coutts had worked for Bob Ashton for many years and was familiar with the culture of the business that had made it so successful. He knew customers kept coming back because they were always treated like members of an extended family.
It was a logical consequence then for Audrey and Reg Coutts to purchase the business from Bob Ashton when he put it on the market after 13 years.
With the Gold Coast experiencing tremendous growth, it soon became apparent to Audrey and Reg Coutts that a specialised furniture removal and storage company was desperately needed. They gradually turned a general carrying company that handled some furniture into a state of the art removal and storage company.
In 1965 they built the first purpose-built storage facility on the Gold Coast at Southport. This facility housed Ashtons Removals for almost 50 years until they moved into new facilities in Molendinar in 2012.
John Pfeiffer, a nephew of Audrey and Reg Coutts, who had a background in Chartered Accountancy, worked for Ashtons Removals as their Office Manager for nearly two years.
When Audrey and Reg Coutts decided to put the business on the market in 1977, John and his wife Dianne became the third owners of the company now known as Ashtons Removals, and have held ownership of the company for over 39 years.
In mid 2008 Ashtons Removals purchased a local piano removal company, Concorde Freight Express. Since purchasing Concorde Freight Express, Ashtons Removals have conducted hundreds of piano removals in South East Queensland, and have become the preferred piano removal company for some piano retailers and repairers on the Gold Coast.
John’s attention to detail, a product of his accountancy background, and his emphasis on training and empowering his team members, has ensured the vast number of Gold Coast families who have been moved by Ashtons Removals, have had their furniture and effects moved undamaged and with minimum fuss.
Since the early 1990s John and Dianne’s children have both worked in the business. Andrew has since moved on but Kathy is now in charge of the Accounts Department, ensuring those strong family values remain the core essence behind Ashtons Removals high level of service. Ashtons Removals is truly a family business.
Today, Ashtons Removals boasts of being the Gold Coast’s most experienced removal firm and continues to set benchmarks for other removal firms to follow. In fact the best part of Ashtons Removals is the team behind the name. The Ashtons Removals Team is completely dedicated to “exceeding client’s expectations” just like Bob Ashton was all those years ago.